Now this is new…
Posted 2012-11-15 - Archived under: br, gender equality, toys, toys r us - Reply
The toy stores here in Sweden take a big step in their visual representation of gender in this years X-mas catalogs. I’m not saying this is perfect, but I am saying BR is taking a big step in the right direction. And I do like to acknowledge the positive examples!
Flip through it all by yourself: http://viewer.zmags.com/publication/4c3e4a62
…or go directly to my favorites:
http://viewer.zmags.com/publication/4c3e4a62#/4c3e4a62/42
http://viewer.zmags.com/publication/4c3e4a62#/4c3e4a62/72
http://viewer.zmags.com/publication/4c3e4a62#/4c3e4a62/140
I feel I should mention that Toys ’R’ Us are also trying, but BR do a better job so I will give them most credit.
Here’s that catalog if you want to compare: http://viewer.zmags.com/publication/cd73c6ee
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